SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO is the foundation for any digital marketing plan. It establishes trust, builds domain authority, and sets the stage for successful digital marketing strategies. But, SEO is a process, not an immediate solution. It takes time to build and execute a proper SEO strategy that delivers results. Providing value, establishing trust, and building domain authority are key components when increasing your search engine rankings. Get your business started on the right track with our affordable SEO packages.
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
At Archypage our SEO packages and plans are affordable for small business owners. The investment needed to get our SEO packages cost $1275 per month for a small business that has one location.
Small business that operates its business on a national level, the investment required is $2375.
Local SEO Plan
National SEO Plan
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In determining if the Local SEO package is right for you a few Google recommended guidelines you should take note of.
Business Profiles on Google My Business can only be created for businesses that either has a physical location that customers can visit or that travel to visit customers where they are.
Brands, organizations, artists, and other online-only businesses aren’t eligible for Google My Business Profiles.
Video Source: Google My Business
Why? Picture all of your website visitors as a massive pie.For the average website, 50% of that pie will come from search engines like Google.Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.
Well, as is the answer for many SEOs: it depends. Long gone are the days of launching a website, optimizing your title tags, and ranking in a few weeks. You can't launch a website and expect it to rank for competitive search queries overnight. It takes time for a website to perform organically as Google ranks relevant sites that have built up authority.You need to earn your way to the top of Google and deserve to be there.A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.It might only take a few months to rank for a local term (e.g., plumber in [location]), whereas it could take years to rank a new website for, let's say, the term "laptops."
Let’s look at an example. 320 people search for the exact phrase “event venue Denver” every month (not to mention those who search for slight variants, like “event venues Denver”).Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Denver, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.
At Archy Page, we put the companies we partner with at the center of everything we do. With our affordable seo packages, from building your online presence to boosting your conversions, we bring in real traffic to scale your business through search engine optimization